w3Warrior

Test Your Mobile Website

admin — Wed, 09 May 2012 20:54:48 +0000

More people have a mobile phone than own a passport – you need a mobile website. Test your mobile website – CLICK HERE to test your mobile website

Social Media Flow

admin — Tue, 10 Jan 2012 17:56:59 +0000

Creating a Social Media Flow is a great way to be prepared and coordinated when the time comes to shout out your company, business, organization or personal message to the Social Media world.

SOCIAL MEDIA FLOW is an organized strategy which can be routinely used for distributing your messages to your Social Media Networks.

Which Social Media Networks should I include in my Social Media Flow?
This choice will be contingent on the amount of time and resources you can dedicated to Social Media Marketing. Last week a report by Jeremiah Owyang revealed that less than 50% of the companies he surveyed coordinate their Social Media approaches and most of them have at least 178 business and personal Social Media accounts with various networks. Those who do coordinate their Social Media efforts spend on average $272,000 trying to do so.

While most small businesses and organizations can’t afford a large amount of their budget, you should have at least one member of your team who is committed to working your Social Media Networks or hire a third-party such as w3Warrior.

Major Social Media Networks to consider are: Facebook, Twitter, YouTube, Vimeo, StumbleUpon, Digg, Google Plus, FourSquare and Tumblr.

If you are just getting started and have one person or a small team to work your Social Media Networks, then Facebook, Twitter, YouTube, Vimeo, StumbleUpon, Digg, Google Plus, FourSquare and Tumblr are a great place to begin.

Here’s an example for 1-2 people or a small team managing their Social Media Flow:

Putting My Flow Into Action:
1. Create a BLOG POST for your message (assuming you have a blog such as WordPress). The minimum content would include text, links, and a graphic or image. The blog post is the center from which you spread out the message to your Social Media Networks, so the full content of your message is posted here.

2. Submit, Stream, Tweet, Tip…. prepare your message appropriately from the blog content for the Social Media Networks you’ve included in your flow and share it. Hootsuite is a great tool for managing your Social Media Network posts and it offers collaboration between those working for you.

3. Develop an Email from the blog content to market to your email list and send it.

CLICK HERE to read more about preparing your message for various Social Networks.

CLICK HERE to check out our SOCIAL MEDIA MONTHLY MAINTENANCE packages for contact us t0 help manage your Social Media Networks.

4. Update your website with any relevant links and/or content which will allow sharing for site users.

Social Media Flow: Not All Posts Are Created Equal

admin — Tue, 10 Jan 2012 07:37:20 +0000

As you plan to post your message (the most recent ad, video, news, etc… ) for your company, business, organization or personal site, keep in mind that each Social Media Network is unique in their formatting and handling of your content.

Since you have your Social Media Flow in place, you are ready to distribute your message (Click Here to learn about creating a Social Media Flow). Your first post was to your blog with the full content about your message. Now, you are ready to share it – this is where you need to be prepared to make edits and modify the content to accommodate the various Social Media Networks.

FACEBOOK – If you have an image/graphic from your blog post or Flickr, post it here with a short line of text from your message. Link to your FULL blog article. You DO NOT want to post the entire blog article with your message on your Facebook wall. If this is an event, create a Facebook Event for it.

TWITTER – Create a Tweet with a short line of text and the short link to your full blog article. Twitter is limited to 140 characters, so again, you DO NOT want to and cannot post the entire blog article here.

Setup Your New Facebook Timeline

admin — Thu, 29 Dec 2011 19:14:36 +0000

The NEW Facebook Timeline is meant to be a collage of your entire life in images, links, posts, and more.

1. Head to http://www.facebook.com/about/timeline to activate your Timeline.
2. Activate Your Timeline. Once you activate your Timeline, you’ll be able to see how your Timeline will appear to others.
3. Click “Publish Now,” or take the next seven days to edit your Timeline and develop it to your liking.

You’ll see the brand new Timeline view. You can add a new “Cover” banner image to flaunt a photo you love.
Pick a date in the right sidebar and you’ll be immediately zapped to that point in your life. Pictures and popular updates you’ve posted get highlighted. As you scroll down the Timeline, you’ll notice that Facebook has plotted important events in your life. As you go back through your Timeline, Facebook summarizes how many friends you made each year, and who you were tagged with the most.

As you dig deeper into your past, you’ll need to narrow down your search. Using this toolbar, you can only view photos, new friendships, and to the right, “All Stories” versus “Highlights.” Mixed into the Timeline are boxes representing recently used apps. “Activity” lets you see everything you’ve ever done on Facebook in list form.

Want to go back in time to add a milestone in your life? Click somewhere along the actual timeline itself to plug something in. The new status update window includes buttons to help you point out important events in your life. These events will be highlighted on your Timeline.

jsShare Social media share plugin

admin — Thu, 29 Dec 2011 17:56:03 +0000

jsShare is a jquery plugin that helps you easily share your contents with popular social media applications easily, all social media like facebook, twitter provide APIs for applications to share contents from other applications. jsShare encapsulates the internal sharing logic and provides you neat and compact interface to add social media sharing functionality to your web pages and applications easily. jsShare is rendered as compact button by default, width is toggled upon clicking. jsShare also has a cool fish eye animation effect for social media buttons, which can be turned off by setting value of animate parameter to false.

CLICK HERE to download

CLICK HERE to visit the website

Tips for Working with DIV Tags

admin — Thu, 11 Aug 2011 16:53:26 +0000

DIV will not Center

To center an element you need three things:

a valid DocType
an element with a width
that elements right/left margins set to auto

Common Search Engine Optimization Terms

admin — Fri, 29 Jul 2011 18:28:53 +0000

SEO — Search Engine Optimization is technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. This also refers to the process of making your web site more accessible to search engines. This can include optimizing the text content of your site to include proper keywords, optimizing the code structure of your site itself, and finding ways to attract incoming links to your page.

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ALT Tags — If your browser cannot display an image from a website, then the ALT tag displays the description of the image as text. ALT image tags also make it possible for the visually impaired to understand the images on your website. The ALT tag should be only a few words describing the content of the image. ALT tags contribute to the keyword count on the Web page. So, using relevant images with appropriate ALT tags can increase the overall keyword count on your page.

Backlinks — Links to your page from other sites on the Internet are called backlinks. Search engines use links to indicate general popularity. Search engines take into account where the link is coming from, which page it’s pointing to, and what the actual text of the link says.

Black Hat — In SEO, black hat SEO refers to using deceptive techniques to fool search engines into ranking a site higher than it deserves. These techniques are usually short lived. Search engines are constantly updating their ranking algorithms to eliminate the effectiveness of black hat practices. Search engines ban sites that use black hat techniques.

Hidden Content — This is another technique common among black hat SEO. This practice involves placing content on a Web page that is hidden to normal Web viewers, and is only visible to search engines. The hidden content artificially increases search result rankings. Search engines have gotten very good at detecting these type of techniques. Using hidden content can cause your site to be penalized, including exclusion from search results.

Keywords — Chosen words and phrases that describe what your Web page is about. These keywords are the actual terms people search for in the search engines that relate to your web site. Once you identify the keywords, they should be placed in the Keywords meta tag.

Link Bait — Content that is posted to a web site with a controversial or inflammatory title or content, that is intended only to draw links and traffic. Most of the time this is used as a derogatory term for content that has no value except to get people angry or excited enough to link to or visit the content.

Link Farm — This is another black hat SEO technique. It involves setting up multiple sites whose main purpose is to contain links to other sites. This technique tries to take advantage of the relative importance search engines place on links. Changes to search engine algorithms have been made to detect and devalue these sort of links, rendering them useless from a ranking perspective.

Meta Tags — Contains data that describes your page to other systems, such as search engines or RSS feed readers. This information about your Web page is invisible to the typical user. Some of the common meta tags from a search engine standpoint include keywords, description, and title tags.

PageRank — This is a proprietary measure used by Google to indicate how much authority a page has, based on incoming links (backlinks) from other sites on the Internet. The outwardly-visible PageRank number that Google exposes through its tools no longer has much real-life bearing on rankings. However, it’s still well known and some people mistakenly focus on this number to improve on their search results rankings.

Pay Per Click (PPC) — Sponsored listings on the Search Engine Results Page (SERP). These links are contained in a different colored background on Google. These links are not actual search results, but instead are paid listings. The search engines are paid every time people click on these links. While they are paid listings, relevance may still play a part in how high on the page these listings show up. Running some PPC ads can be a good supplement to an SEO campaign.

Redirect — This is a command that a web server can give to a web browser (or search engine) to tell the requestor that the content has been moved. There are different types of redirect, meaning different things such as Moved Temporarily (302) and Moved Permanently (301). When you move content on your site, you need to check with your server administrator to make sure that the old pages are redirected to the new location using a Moved Permanently (301) code.

Robots file — This is an optional file that you include on the root of your web site (in the main domain, not in a sub-folder). This file contains suggestions to the search engines including which pages you would not like the engines to include in their index, which pages you would like them to index, and the location of your sitemap file. This file is also used to block search engines entirely.

Search Engine Result Page (SERP) — The page on which the search engine displays the results of a visitor’s search.

Sitemap — This is a file that lists the pages on your site, along with each page’s relative importance. This optional file can help search engines find all of your site’s pages. You would use this file during search engine submission.

Spider — A spider is a virtual browser program search engines run to crawl through the links on the Internet and compile information about the pages they find to index and rank the content.

Submission — Most search engines have a form you can use or a Web service you can call to submit your website to them. This is nothing more than letting the search engines know that your website is up and active so that they can add your site to your list of pages to index. Submission does not guarantee search engine listing or ranking. Those factors are decided entirely on the individual search engine ranking algorithms.

NEW! Google Analytics Social Engagement

admin — Tue, 26 Jul 2011 18:05:06 +0000

Google Analytics has added social-media-related data to its reports. Google +1 button data is available by default. Facebook “Like” and Twitter “Tweet” sharing statistics can be added with some setup and additional tracking code.

The new Google Analytics “Social” report tracks what Google calls “Social Engagement,” “Social Actions,” and “Social Pages.”

Google Analytics Social Engagement

The Social Engagement report lets you compare visitor behavior, contrasting those visitors that clicked on a social sharing button with those visitors that did not engage with a social sharing button.

Effectively, this metric will allow site owners and managers to determine if site visitors who click social sharing buttons then visit more pages or convert at a higher rate, or whether — as some marketers worry — clicking on Facebook Like or Google +1 buttons actually distracts the user and short circuits the conversion funnel.

As mentioned above, marketers using the new version of Google Analytics will find data for the Google +1 button — not to be confused with the “Google+” social media network — under the Visitors and Social tabs. Tracking other social sharing buttons does require some site development.
Google Analytics Social Actions

The Social Actions report shows how many visitors clicked on a social-media-sharing button for a given date range. Again, note that by default this report only counts Google +1 clicks. But it nonetheless has the potential to offer interesting insights into day-of-week or hour-of-day visitor behavior. For example, there are some that believe that content aimed at males will enjoy more social interaction during evening hours while female users might interact more evenly throughout the day. The Social Actions report transforms this supposition into something measurable.

It is also possible to compare social actions with other analytics dimensions — such as traffic source, conversions, bounces, or even pay-per-click advertising — making it possible to correlate social sharing clicks with other traffic factors.
Google Analytics Social Pages

The final social sharing report, Social Pages, shows which site pages received social-sharing clicks for the given time period. Effectively, this report lets a marketer know which bits of site content generate the most social-sharing activity. This includes, for example, which blog topics encouraged the most social sharing clicks, or which product detail pages were shared the most.

Identifying the top producers of social-sharing clicks is the first step toward understanding what makes that content more sharable.
Tracking Facebook, Twitter, or Other Sharing Data

Tracking social sharing clicks for Facebook, Twitter, or other social media sites requires some site development. Google offers instructions regarding how to complete this integration for Facebook and Twitter, but those instructions assume a certain level of technical expertise and experience. This is essentially a job for someone familiar with JavaScript.

For each social sharing button, a site owner will need to get the Google Analytics JavaScript software development kit (SDK) and the particular social sharing button’s SDK to work together. Google offers the specific example of tracking Facebook “Likes.”

Here is an example of some code that will place a Facebook “Like” button on a given web page. This example comes directly from the Google integration instructions.
1
2

To track clicks from this “Like” button, a developer should use one of the Facebook SDK methods that includes a callback option, according to Google. This callback would activate the _trackSocial method from the Google Analytics SDK and count the click.
1 FB.Event.subscribe(‘edge.create’, function(targetUrl) {
2 _gaq.push(['_trackSocial', 'facebook', 'like', targetUrl]);
3 });

Tracking other Facebook actions — such as Unlike, Share, or Send — would each require a similar approach.

The pattern, then, for integrating Google Analytics Social tracking is to (1) examine the social-sharing button’s own documentation for a method that captures a click event and (2) using the Google Analytics _trackSocial method as a callback for that event.

Google Analytics Social reports can provide site owners with interesting insights about the relationship between social-sharing clicks and other site activities — such as conversions or bounces. But integrating this feature will probably require a web developer or at least someone familiar with JavaScript and an understanding of SDK documentation.

CHECK IT OUT in your Google Analytics Admin!
www.google.com/analytics

SMS Commands for Twitter

admin — Thu, 21 Jul 2011 17:56:18 +0000

SMS Commands for Twitter

FOLLOW username
(SMS, Site, and Apps)
A simple way to start following a specific user, no @ symbol required — just replace “username” with the person’s Twitter name.

LEAVE username
(SMS, Site, and Apps)
Likewise, if you decide to stop following someone, you can do so just as quickly. However, this command is specific only to SMS notifications — if you want to completely unfollow a user, you’ll have to hit the website or a third-party app to make that magic happen.

ON/OFF
(SMS)
Quickly turn all tweet notifications on or off with the appropriate command.

ON/OFF username
(SMS)
Likewise, you can turn specific users on or off for a period of time. This command doesn’t change the user’s follow status, only your ability to see their tweets — and it’s only designed for SMS notifications.

GET username
(SMS)
Looking for the last witty thing a specific user had to say on Twitter? Use this command to bring up their last post quickly.

RT @username
(SMS, Site, and Apps)
The original method for retweeting another user’s tweet, which has mostly been reworked by new Twitter’s Retweet command.

FAV username
(SMS, Site, and Apps)
Fall in love with a user’s tweet or just want to save it for later? Use this command to add their last tweet to your Favorites.

D username + message
(SMS, Site, and Apps)
Send a direct message to a user, which is generally easier from one of the many Twitter apps these days.

Wait — There’s More!

Just when you thought it was safe to memorize all of the above shortcuts and commands, Twitter has a few more up their sleeves:

SET LOCATION placename
(SMS, Site, and Apps)
A perfect way to designate your GPS location without a third-party app while you’re on the go. For example: “set location San Francisco” will let folks know you’re in Rice-a-Roni town.

WHOIS username
(SMS)
Quickly retrieve a user’s profile information, assuming they have it publicly listed.

STATS
(SMS)
If you’re not close to a web browser and you want to check in on how many followers you have, how many people you’re following or even your bio information, this one command will do it all.

HELP/INFO/AIDE
(SMS)

New Twitter Keyboard Shortcuts

admin — Thu, 21 Jul 2011 17:52:32 +0000

“New Twitter” Keyboard Shortcuts

Twitter’s keyboard shortcuts are broken into three sections — Actions, Navigation and Timelines. Here’s a list so you can take advantage of them:

Actions
f : favorite
r : reply
t : retweet
m : direct message
n : new Tweet
enter : toggle details pane

Navigation
? : this menu
j : next Tweet
k : previous Tweet
space : page down
/ : search
. : refresh Tweets and back to top

Timelines
g h : home
g r : replies / mentions
g p : profile
g f : favorites
g m : messages
g u : go to user

Also, you can use a combination of Shift + Space to page up, and the Esc key will close the compose and/or help windows.